CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

• Technology
• Apr 17, 2025

The first installment of Digiday+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing...