Small Business Strategy: Rethinking How The Little Guys Win

• Business
• Apr 01, 2025

Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against corporate giants. But what if that’s the wrong story? I recently worked with a group of small agricultural producers exploring how to adapt in the face of market consolidation. They weren’t looking for a silver bullet—they were looking for